Using Psychology, Pain, and Desire to Sell Effectively
Using Psychology, Pain, and Desire to Sell Effectively by: resulterad A person does not buy a product simply because it exists. They buy because something in their life is incomplete, difficult, or uncomfortable. Every purchase begins with a silent gap between what someone has and what they want. That gap is either rooted in pain or in desire. Understanding the difference, and learning how to speak directly to it, is the foundation of effective selling. Selling a product is not about showing features. It is about entering the mind of the buyer and understanding what they live with every day. It is about knowing what keeps them awake at night, what they wish was different, and what outcome would make them feel better, stronger, or more secure. If you cannot identify that, the product will remain just an object with no reason to act on it. The first step in this process is to study people. Not from theory, but from observation. Pay attention to how they speak about their problems, what w...